Case Studies

Governance-first AI, in the real world.

Two tracks of proof. Open either one below to see the work. Some details are abstracted to respect client confidentiality.

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01
Applied AILive

Signal Radar, weekly target intelligence for commercial teams

A configurable strategic intelligence engine that turns weak signals into decision-ready opportunities, risks and assumption challenges.

Built to replace manual market scanning with a governed weekly shortlist of organisations, events and signals worth acting on.

Scope: Proven radar capability, now configured for client environments
Engagement: Designed, built, run in production
40+
public sources monitored
8
weighted signal types
<£4
compute per week
5-10
ranked targets weekly
Sample output
DiscoveryRadar
Sample weekly brief
recreated example
284 articles processed, 31 companies surfaced, 7 qualified
01Northwind FoodsPriority · 11
FMCG, est. £800m, UK
HiringRecruiting a Head of AI, posted this week.
ExecCOO referenced an "AI strategy" at an industry summit.
PressureAnnounced a £40m efficiency programme.
AngleHiring AI talent without a visible operating model. Discovery frames the ambition before vendor lock-in.
02Meridian LogisticsWatch · 7
Logistics, est. £1.2bn, NL
PilotRunning an isolated warehouse AI proof of concept.
VendorSigned a cloud AI partnership, with no internal team.
AngleA pilot with no governance around it. Discovery connects it to core workflows.

The challenge

Useful market intelligence is buried across dozens of fragmented sources, and most monitoring tools drown teams in hype rather than surfacing the few signals that actually matter for a decision.

What we did

We built an automated radar that ingests dozens of public sources, including news, hiring, company filings, events and regulatory feeds, then applies a weighted signal framework to score organisations on genuine intent rather than noise.

What we built

A two stage language model pipeline does the work. A low cost pass extracts and tags every item, then a higher quality pass writes concise, decision ready briefs. Entity resolution merges duplicates and public company data confirms size and fit. It runs weekly on public or permissioned data only, with scoring that stays explainable.

Outcome

A repeatable radar capability that converts fragmented external signals into ranked, evidence-backed decision prompts. AI Tappers now configures the same proven pattern for clients who need market, competitor, risk or opportunity monitoring aligned to their own strategic priorities.

  • Workflow automation
  • Multi-source ingestion
  • Two-stage LLM pipeline
  • Signal scoring
  • Company enrichment
  • GDPR-aware by design
02
Beverage & FMCGLive

Trend Radar, MEA beverage market intelligence

A bi-weekly MEA beverage radar that turns regional market signals into a sourced intelligence brief.

Scope: Beverage market and category radar
Engagement: Designed, built, run in production
49
regional and category feeds
8
MEA-specific signal categories
24
report recipients
Bi-weekly
autonomous cadence
Sample output
TrendRadar
Sample digest, MEA
recreated example
58 articles scanned, 5 themes surfaced
Category
No and low alcohol keeps taking share in the region.
Reinforces the no-alcohol push and where to focus launches.
Distribution
A regional distributor expands premium spirits coverage.
A route-to-market signal worth a closer look.
Regulation
Updated labelling guidance is published.
Compliance lead time to factor into regional packaging.

The challenge

Regional beverage teams need to track category shifts, competitor activity, launches, regulation and route-to-market movement across fragmented MEA sources. Global reporting often misses or flattens these signals, while manual scanning is inconsistent and time-consuming.

What we did

We configured the TrendRadar pattern for MEA beverage intelligence, combining regional news, beverage trade sources, marketing publications and targeted country, category and competitor queries. The system filters, deduplicates and classifies recent articles against MEA-specific signal categories before generating a sourced executive brief.

What we built

An n8n-based automation runs every two weeks, reading 49 regional, category and competitor feeds. A two-pass AI workflow tags and classifies articles, then generates a structured HTML report with an executive summary, trend deep-dives, competitor watch and country spotlight, delivered by email to the regional team.

Outcome

A bi-weekly regional intelligence brief that keeps 24 users current without manual scanning. The same radar pattern can now be configured for other regions, categories or competitor sets by changing the source mix, signal taxonomy and reporting logic.

  • Beverage market monitoring
  • Weighted RSS sources
  • AI theming and summary
  • Regional bias control
  • Linked-source digest
  • Reusable radar engine
03
Beverage & FMCGLive

Trend Radar Global, monthly beverage intelligence

A monthly global beverage radar that turns public market signals into a sourced executive trend brief.

Scope: Client build, global beverage market monitor
Engagement: Designed and built for a client, run on a schedule
45
global beverage feeds
9
predefined trend categories
Monthly
autonomous cadence
Linked
sourced evidence
Sample output
TrendRadar
Sample monthly brief, global
recreated example
140 articles scanned, 6 themes surfaced
Category
Premiumisation continues in spirits while beer volumes soften.
Where to defend and where to lean into mix.
M&A
A mid-size craft brand is acquired by a major.
Consolidation signal and a competitive read.
Sustainability
New packaging and recycling rules advance in two markets.
Cost and compliance to plan into the roadmap.

The challenge

Global insights teams need a reliable read on category, competitor and market movement across fragmented trade sources. Manual scanning is time-consuming, inconsistent and difficult to scale, while generic reports often arrive too late or lack source-level evidence.

What we did

We configured the TrendRadar pattern for global beverage intelligence, combining industry publications and targeted news queries into a monthly monitoring workflow. The system filters, deduplicates and classifies recent articles against predefined beverage trend categories before generating a sourced executive brief.

What we built

An n8n-based automation runs monthly, reading 45 global beverage feeds and targeted news queries. A two-pass AI workflow tags and classifies articles, then generates a structured HTML report with an executive summary, radar overview, trend deep-dives, competitive moves and linked source evidence. Failure alerts notify AI Tappers if a run needs investigation.

Outcome

A monthly global intelligence brief that gives the insights team a consistent, sourced view of category and competitor movement without manual scanning. The same radar pattern can be configured for different markets, categories or strategic priorities while keeping the evidence trail visible.

  • Global market monitoring
  • Weighted trade sources
  • AI theming and summary
  • Linked-source digest
  • Scheduled, with error alerts
  • Client-owned radar
04
Beverage & FMCGLive

M&A Radar, acquisition signal intelligence

A weekly radar that identifies emerging beverage brands showing early signs of strategic acquisition potential.

Scope: Beverage M&A and strategic target monitoring
Engagement: Designed, built, ready for scheduled operation
57
market and M&A feeds
125
point signal framework
40+
alert threshold
Verified
secondary fact-check
Sample output
DiscoveryRadar
Sample brand alert
recreated example
57 feeds scanned, 23 brands surfaced, 4 above threshold
01Cedar & Rye, craft spiritsAlert · 112
Emerging, est. £15m, UK
FundingRaised a growth round led by a consumer fund.
DistributionWon national listings with two major retailers.
LeadershipHired a commercial director from a major group.
AngleFunding, distribution and a senior hire together is a classic pre-acquisition pattern.
02Pale Harbor BrewingWatch · 78
Emerging, est. £9m, NL
FacilityOpened a larger production site.
LaunchExpanded into no and low alcohol.
AngleCapacity and category expansion, worth tracking for momentum.

The challenge

Corporate development and strategy teams need to spot acquisition-relevant brands before they become obvious. The signals are fragmented across funding news, distribution moves, facility changes, product launches, leadership changes and category press. Manual monitoring is inconsistent, and generic market reports rarely connect these signals into a target-level view.

What we did

We configured a dedicated radar for beverage M&A intelligence, combining European business sources, global beverage publications, M&A feeds and targeted news queries. Instead of summarising trends, the system scores individual brands against acquisition-relevant signals and filters out large corporations to focus attention on emerging or mid-size targets.

What we built

An n8n-based workflow reads 57 public feeds, deduplicates recent articles and uses a multi-stage AI pipeline to score brands against a 125-point acquisition signal framework. Brands above the alert threshold are passed through a secondary verification step before a structured brand alert report is generated and delivered by email.

Outcome

A repeatable acquisition intelligence radar that turns fragmented public signals into verified brand-level alerts for strategy, M&A and corporate development teams. The same pattern can be configured for different sectors, geographies or acquisition criteria without rebuilding the core workflow.

  • M&A intelligence
  • Brand-level scoring
  • Public-source monitoring
  • Secondary verification
  • Strategic target alerts
  • Portable n8n workflow
05
Beverage & FMCGLive

CORA, Communications Optimization & Response Assistant

A governed communications assistant that drafts, rewrites, translates and QA-checks content using approved internal knowledge.

Scope: Corporate communications, multinational beverage manufacturing
Engagement: Built inside the client's Microsoft 365 environment, grounded in approved SharePoint knowledge
EN + NL
bilingual communications
KB-first
SharePoint-grounded outputs
6
pre-built communication prompts
Human review
no automated publishing
Sample output
CORA
sample exchange
recreated example
Comms team
Mode: LinkedIn. Draft three on-brand variants announcing an alcohol-free launch in a new market, using approved product and brand sources.
CORAMode: LinkedIn
Three channel-ready variants, from conservative to thought-leader, each within the LinkedIn limit and aligned to brand voice. Product claims and boilerplate are drawn from the approved knowledge base, with legal review flagged before publishing.
SharePoint-grounded3 variantsNeeds legal review
VariantsConservative, energetic and thought-leader, each within the channel limit.
SourcesPulls product facts and boilerplate from approved SharePoint.
QAFlagged for legal review before publishing.

The challenge

Corporate communications teams needed to produce frequent internal and external content in English and Dutch without losing brand consistency, factual accuracy or review discipline. Drafting, rewriting and translating repeat communications manually created delay, while generic AI tools risked unsupported claims, inconsistent tone and weak governance.

What we did

We configured CORA inside the client's Microsoft 365 environment, grounding it in an approved SharePoint knowledge base and defining clear communication tasks, tone guidance and review boundaries. CORA supports drafting, rewriting, translation and QA across common communications formats, while keeping final approval with the human owner.

What we built

A Microsoft 365 Copilot Agent Builder assistant that uses specified SharePoint sources before generating content. CORA supports English and Dutch communications, with pre-built prompts for press releases, LinkedIn posts, internal memos, complaint replies, sponsorship declines and brand-voice rewrites. The configuration is portable plain text, with no external APIs, custom code or third-party integrations.

Outcome

A client-owned communications assistant that acts as a governed first-draft and QA layer for corporate communications teams, helping them produce faster, more consistent English and Dutch content while staying grounded in approved internal knowledge. Final approval remains with the human owner.

  • Corporate communications
  • SharePoint-grounded
  • Bilingual EN/NL
  • Brand-voice drafting
  • Human review
  • Microsoft 365 native
  • Portable configuration
06
Beverage & FMCGLive

FLOID, sceptical consumer challenge assistant

A behaviourally grounded consumer persona that challenges product ideas, campaign hooks and messaging before budget is committed.

Scope: Marketing and innovation, multinational beverage manufacturing
Engagement: Built inside the client's Microsoft 365 environment using the brand's own persona and behavioural source material
3
explore, challenge, refine
KB-grounded
behavioural science and brand context
Minutes
early idea pressure-test
Human
decision, no auto approval
Sample output
FLOID
sample exchange
recreated example
Marketing team
Slogan idea: "Score every moment" for a football beer called Goal Brew. Thoughts?
FLOID
"Goal Brew" hits the right scene, but "Score every moment" is catchy and empty. Give fans something to do with the beer, a matchday ritual, or it slides right off them.
ExploreCould you add a ritual fans adopt on their own?
ChallengeWhy pick Goal Brew over their usual matchday brand?
RefineTry limited "matchday edition" cans to create urgency.

The challenge

Marketing and innovation teams often develop ideas in rooms full of category knowledge, brand optimism and internal assumptions. The harder question is whether a time-poor, low-loyalty consumer would notice, understand or act on the idea before production or media spend is committed.

What we did

We configured FLOID around Swinkels' own sceptical consumer persona, grounding it in behavioural science, category thinking and brand context. The assistant reviews slogans, campaign ideas, product concepts and visual prompts, then returns structured feedback designed to explore the idea, challenge the assumption and push a practical refinement.

What we built

A Microsoft 365 Copilot Agent Builder assistant inside the client's tenant, using Swinkels' persona material, behavioural science documents and decision-tree logic as its knowledge base. FLOID gives marketing teams a fast first challenge on slogans, campaigns and product ideas, with responses structured around explore, challenge and refine prompts.

Outcome

A client-owned campaign challenge assistant that gives marketing teams a fast, behaviourally grounded first review before production, research or media spend. FLOID helps surface weak hooks, unclear behaviour change and lazy messaging early, while final decisions remain with the human team. FLOID is not a replacement for consumer research; it is a fast internal challenge layer that helps teams improve ideas before formal testing or spend.

  • Campaign pressure-testing
  • Behavioural-science grounded
  • Client persona logic
  • Explore / challenge / refine
  • Microsoft 365 native
  • Human decision-making
  • Pre-research challenge layer
01
Beverage & FMCGDelivered

Royal Swinkels

From Discovery to a governed AI portfolio across the business.

AI Tappers helped shape a controlled portfolio of AI systems across Marketing, Corporate Communications and Global Insights: built as lean MVPs, used in real workflows, and designed for portability, ownership and future industrialisation.

Scope: Multinational beverage manufacturer, Marketing, Corporate Communications and Global Insights
Engagement: Discovery, governed architecture and multi-function AI rollout
4
functions supported
3+
AI systems deployed
Controlled
tenant or public-source data
Portable
no proprietary lock-in
Sample output
AI opportunity map
AI portfolio map, Discovery to deployment
recreated example
Use cases prioritised, deployed and governed across business functions
CORA, corporate communications assistant
Value High · Feasibility High
Live
FLOID, marketing challenge assistant
Value High · Feasibility High
Live
TrendRadar, global and regional market intelligence
Value High · Feasibility High
Live
M&A Radar, acquisition signal monitoring
Value Med · Feasibility Med
Ready

The challenge

Royal Swinkels had real momentum with AI across the business, but adoption was beginning to fragment across teams, tools and licensing models. Leadership needed a governed way to scale what was working, protect data and ownership, and avoid turning early enthusiasm into long-term vendor dependency.

What we did

Discovery mapped where AI could create value across functions and where governance, ownership and data boundaries mattered most. We then shaped a deployment model that separated contained MVPs from future industrialisation, allowing teams to prove value quickly while preserving portability and client ownership.

What it produced

The work produced a governed portfolio of AI systems: CORA for corporate communications, FLOID for marketing challenge and refinement, TrendRadar for global and regional market intelligence, and M&A Radar for acquisition signal monitoring. Microsoft-native assistants operate inside the Swinkels tenant, while radar systems use public-source automation with portable workflows and no hidden data persistence.

Outcome

AI moved from scattered experimentation to a governed operating portfolio across Marketing, Corporate Communications, Global Insights and M&A. Teams kept the tools and workflows that worked, while Swinkels retained ownership of its prompts, sources, scoring logic and future deployment choices.

  • Discovery to deployment
  • Multi-function AI portfolio
  • Governance by design
  • Client-owned logic
  • Portable architecture
  • Lean MVP to industrialisation
“The Discovery gave us a clear view of where AI could support our teams across multiple functions. It quickly translated into deployed AI systems now supporting Marketing, Corporate Communications, M&A and regional operations. This is not an isolated AI initiative. It is becoming part of how our teams operate.”
Royal SwinkelsSean DurkanHead of AI & Global Insights, Royal Swinkels
02
Global ShippingDelivered

Oldendorff Carriers

Discovery for safety-critical operations, where AI must be useful, governed and trusted before it scales.

Scope: Enterprise dry bulk shipping, operational and technical functions
Engagement: Discovery, use-case prioritisation and governed Knowledge Assistant roadmap
16
stakeholder interviews
9
structured inputs
4
function groups mapped
1
board-ready AI roadmap
Sample output
AI opportunity map
AI opportunity map, prioritised operational roadmap
recreated example
Candidate use cases scored on value, feasibility, risk and operational readiness
Operational knowledge assistant over the company's own documents
Value High · Feasibility Med
Build first
Faster lookup across manuals, policies and procedures
Value High · Feasibility High
Quick win
Decision support for operations teams
Value Med · Feasibility Med
Phase 2
Drafting and reporting from internal data
Value Med · Feasibility Med
Phase 2

The challenge

A global dry bulk operator had complex, distributed operations and growing interest in AI, but no shared evidence base for where to start. Leadership needed to identify where AI could reduce manual information work without disrupting safety-critical workflows, weakening accountability or introducing new operational risk.

What we did

We ran a structured Discovery across operations, commercial and technical stakeholders, combining interviews with role-tailored questionnaires. We mapped current workflows, surfaced pain points, and scored candidate use cases against value, feasibility, operational risk and governance readiness.

What it produced

Discovery produced a prioritised AI roadmap and technical report leadership could act on. The recommended first build was a governed Knowledge Assistant over the company's own operational knowledge: designed for Azure, bounded by human oversight, and structured around explicit ownership before wider deployment.

Outcome

A CTO-backed roadmap that turned AI interest into a controlled first deployment, with governance, ownership and operational risk addressed before build.

  • Safety-critical Discovery
  • Operational workflow mapping
  • Use-case prioritisation
  • Governed Knowledge Assistant
  • Azure-ready architecture
  • Human oversight
“The Discovery provided a clear and structured view of where AI can support our operational workflows. It reflected the complexity of our operations and identified practical opportunities to reduce manual information work and improve decision-making across teams. It provides a strong foundation for implementing AI in a controlled and operationally relevant way.”
Oldendorff CarriersSönke HoerlykCTO, Oldendorff Carriers
03
ManufacturingDelivered

McAlpine

Turning scattered AI experiments into a governed roadmap for adoption, risk control and internal capability.

Scope: Family-owned manufacturer, four UK sites, sales and operations
Engagement: Four-week Discovery, shadow-AI review and phased adoption roadmap
4 wk
structured Discovery
14
one-to-one interviews
4
sites in scope
2-3
quick-win pilots identified
Sample output
AI opportunity map
AI opportunities playbook, phased adoption roadmap
recreated example
Use cases scored by value, feasibility, risk and adoption readiness
Sales visit notes captured straight into the CRM
Value High · Feasibility High
Quick win
Shared knowledge assistant for site teams
Value High · Feasibility Med
Pilot now
Shadow-AI guardrails and a simple usage policy
Value Med · Feasibility High
Quick win
Cross-site operational data in one view
Value High · Feasibility Low
Phase 2

The challenge

A long-established, family-run manufacturer had growing AI activity across the business, but little coordination. Teams were trialling assistants site by site, sensitive documents were entering consumer AI tools, and leadership lacked a clear view of value, risk or return. With four largely autonomous sites, uneven processes and operational data spread across ageing systems, the business needed an evidence-led view of where AI could realistically help before committing further investment.

What we did

We ran a four-week Discovery across sales, factory general managers and IT, combining one-to-one interviews, role-tailored questionnaires and a baseline team survey. Rather than asking teams to invent AI use cases, we mapped real workflows and sub-processes, then assessed them through a governance lens covering shadow AI exposure, data risk, GDPR and EU AI Act alignment.

What it produced

Discovery produced an AI opportunities playbook: a prioritised view of where AI could genuinely move the needle, two to three quick-win pilots, and a phased roadmap that starts with one site before wider rollout. The recommendation was to build internal capability, governance and adoption discipline first, rather than buy more tools.

Outcome

A family business with strong instincts but scattered effort got a single governed starting point: an honest sequence for building confidence, capability and risk control before larger AI investment.

  • Shadow AI review
  • Workflow mapping
  • Use-case prioritisation
  • GDPR and EU AI Act lens
  • Adoption roadmap
  • Internal capability plan
“The Discovery process helped us step back and understand where AI can realistically add value in our business. Our focus now is on building internal capability and ensuring our teams use AI effectively before investing in more advanced solutions.”
McAlpineRoss McAlpineManaging Director, McAlpine
04
Facilities & Property ManagementDelivered

Facilities Management Group, Central Europe

Enterprise-grade AI Discovery for a complex SME operator, delivered in the client's own language.

Scope: SME facilities and property management, cost allocation, compliance, tenant reporting and field operations
Engagement: Compressed Discovery and AI Capability Catalogue, delivered in the client's language
2 wk
compressed Discovery
In-language
interviews and outputs
9
buildable AI modules
4
recommended packages
Sample output
AI opportunity map
AI Capability Catalogue, modular build roadmap
recreated example
One Foundation layer, nine separately priced modules and recommended packages for phased implementation
Cost-allocation assistant
Value High · Feasibility Med
Module
Claims and warranty triage
Value High · Feasibility Med
Module
Statutory compliance tracking
Value Med · Feasibility High
Quick win
Tenant reporting automation
Value Med · Feasibility Med
Module

The challenge

A facilities and property management group was running complex cost allocation, maintenance, claims, statutory compliance, tenant reporting and field operations through spreadsheets and disconnected tools. Leadership wanted to understand where AI could reduce manual effort without disrupting the transparent open-book model their tenant relationships depend on. Part of the team worked outside English, so Discovery had to reflect the language of the operation.

What we did

We ran a compressed Discovery using role-tailored questionnaires and interviews in the client's own language. We mapped the operational workflows behind cost allocation, supplier invoices, claims, inspections, annual reconciliation, tenant reporting and field activity, then assessed where AI could reduce effort without weakening transparency, auditability or control.

What it produced

Discovery produced an AI Capability Catalogue: one Foundation layer and nine independently buildable modules, each separately priced, dependency-mapped and sequenced. The catalogue also gave leadership recommended packages and monthly run-rate options, so they could choose what to build, when to build it and how much to commit at each stage.

Outcome

A complex SME operator received enterprise-grade AI Discovery in its own language, translated into a practical AI build menu leadership could approve module by module. The result was a phased path from operational pain points to an owned AI operating platform, without committing to a large transformation programme upfront.

  • Compressed Discovery
  • In-language delivery
  • AI Capability Catalogue
  • Modular build roadmap
  • Cost allocation and compliance
  • Tenant open-book model
  • SME-fit implementation
05
Field ServicesDelivered

RoadMender

Turning operational scale-up pressure into a practical AI roadmap for growth.

Scope: UK operational scale-up, commercial, factory, field operations and sales
Engagement: AI Discovery, operational workflow mapping and 90-day implementation roadmap
5
stakeholder interviews
24
automation opportunities
4
operational pillars mapped
90 days
phased roadmap
Sample output
AI opportunity map
90-day operational roadmap
recreated example
24 automation opportunities, sequenced into a 90-day plan
Customer reorder alerts from order data
Value High · Feasibility High
Quick win
CRM and dashboard foundations
Value High · Feasibility Med
Build first
Delivery note and invoice automation
Value Med · Feasibility High
Quick win
Machine activity monitoring
Value Med · Feasibility Med
Phase 2

The challenge

RoadMender was scaling quickly, but operational knowledge lived inside people, spreadsheets and disconnected systems. Leadership wanted to grow machine deployment and council reach without adding proportional operational load, while improving visibility across commercial activity, factory workflows, field operations and sales.

What we did

We ran Discovery interviews with leadership and operational stakeholders, mapping where manual reporting, individual knowledge dependency and disconnected workflows were creating scale risk. We then prioritised AI and automation opportunities across commercial operations, customer intelligence, machine monitoring, field support and leadership reporting.

What it produced

Discovery produced a 90-day operational acceleration roadmap, sequencing quick wins, core systems and longer-term intelligence capabilities. The roadmap covered council intelligence, customer reorder alerts, CRM and dashboard foundations, delivery note and invoice automation, machine activity monitoring, fitter support and tender intelligence.

Outcome

RoadMender received a practical AI implementation compass: a sequenced roadmap showing what to build first, what systems were needed underneath, and how AI could support growth without simply adding more people. The plan gave leadership and their implementation resource a clear path from manual operations to scalable operational intelligence.

  • Operational intelligence
  • AI Discovery
  • Workflow mapping
  • 90-day roadmap
  • Council intelligence
  • Machine monitoring
  • Leadership dashboards
  • SME scale-up
“AI Tappers helped us step back from the day-to-day noise and see where AI could actually help RoadMender scale. The Discovery gave us a clear compass: what to build first, what to avoid, and how to turn manual processes into systems without losing the practical way the business works.”
Harry PearlCEO, RoadMender

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